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09BA103 ECONOMIC FOUNDATIONS FOR BUSINESS
4 0 0 4
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UNIT
I |
DEMAND, SUPPLY
AND FORECASTING ANALYSIS |
12 |
|
Role and Responsibilities of
Managerial Economist - Law of Demand - Types of Demand - Elasticity of Demand - Demand Forecasting - Demand Determinants - Supply Analysis |
|
UNIT
II |
COST,
PRODUCTION AND PRICE ANALYSIS |
12 |
|
Cost Function - Cost Output
Relationship: Short-Run and Long -Run - Cost Control and Cost Reduction -
Economies and Diseconomies of Scale - Production Function - Production with
One Variable Input - Production with Two Variable Inputs - Cobb - Douglas
Function - Break-Even Analysis -Pricing Methods - Price Forecasting |
|
UNIT
III |
MARKET
STRUCTURE AND PRICE DETERMINATION |
12 |
|
Perfect Competition - Features - Price Determination - Monopoly - Features ,Advantages - Disadvantages-
Price Discrimination - Monopolistic Competition -Features - Price
Determination - Oligopoly - Characteristics-Price Determination - Oligopsony - Monopsony - Non-Price Competition |
|
UNIT
IV |
MACRO
ECONOMIC ISSUES |
12 |
|
Growth and Development - Un-employment - Inflation - Balance of Payments -
National Income Concepts - Methods to
Calculate National Income - Circular
Flow of Income - Business Cycle - Monitory and Fiscal Policy |
|
UNIT
V |
BUSINESS
ENVIRONMENT AND FOREIGN TRADE |
12 |
|
Foreign Trade - Trade Policy - Free Vs Protection - Foreign
Exchange Rate -FERA - FEMA - Role of IMF and World Bank - India and WTO - Foreign Direct Investment
TOTAL: 60 |
|
TEXT BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
Mithani D M |
Managerial Economics
Theoryand Applications |
Himalaya Publishing House |
.2007
|
|
2. |
Ahuja H L |
Economic
Environment of Business, |
Sultan
Chand and
Company Ltd |
2005 |
|
REFERENCE BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
Suma Damodaran |
Managerial Economics |
Oxford
University Press |
2006 |
|
2. |
Hirschey |
Economics for Managers |
Thomson Learning |
2006 |
|
3. |
Gupta G S |
Macro Economics |
McGraw Hill |
2006 |
|
4. |
Ruddar Datt and
Sundaram K P M |
Indian Economy |
S.Chand and
Company Ltd |
2007 |
|
5. |
Koutsoyiannis |
Modern Micro Economics |
Macmillan |
2005 |
|
6. |
Krugmari Walls |
Micro Economics |
Macmillan |
2005 |
|
WEB URLs:
- www.eprints.iisc.ernet.in
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