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09BA105 MANAGERIAL
COMMUNCATION
3 1 0 3.5
|
UNIT
I |
INTRODUCTION AND FOUNDATIONS OF
COMMUNICATION |
12 |
|
Communication - Meaning
Significance for Management -Role of Communication in Business Forms of
Communication - Communication is Organizational Settings - Internal and
External Communication-Communication Challenges in Today`s work Place |
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UNIT
II |
COMMUNICATION PROCESS
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12 |
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Types and Media of
Communication - Barriers of Communication and Overcoming - Barriers
Principles for Effective Communication |
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UNIT
III |
BUSINESS COMMUNICATION
|
12
|
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Business
Needs for Communication - Forms of Business Communication Planning - Writing
and Consulting Business Messages - Writing
Routine and Good Will Messages - Writing Positive and Negative
Messages-Writing Business Letters - Writing Memos, Minutes and Agenda -
Enquiry, Sales and Order Letter - Notice, Tenders - Letter-Applications and
Complaints |
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UNIT
IV |
NON-VERBAL
COMMUNICATION & PERSONAL COMMUNICATION |
12
|
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Dimensions
and Functions of Non-Verbal Communication-Personal Appearance - Body
Language-Paralanguage-Environment-Use of Charts, Diagrams, Tables and Visual
Audio aids for Communication-Listening - Process and Improving
Listening-Teams-Types - Dynamics-improving group Communication-Understanding
others and Self, Self Concept -Interpersonal Perception -Feedback |
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UNIT
V |
REPORT WRITING
|
12 |
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Technical Reports Formats of Reports-Choice of Vocabulary -Cohesive & Cohesion-Paragraph Writing - Project Proposal Writing - Project and Appraisal Report Writing
Total: 45 +15 |
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TEXT BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
John.M.Penrose, Robert.W.Rasberry and Robert J Myers |
Business communication for
managers |
Thomson South Western |
2007 |
|
2. |
Sounderaraj Francis |
Speaking and writing for effective business communication |
McMillan India |
2007 |
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REFERENCE BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
Hargie |
Communication Skills for
Effective Management |
McMillan India |
2006 |
|
2. |
Lesikar V Raymond and
Flately E Marie |
Business Communication |
McMillan India |
2007 |
|
3. |
Ramachndran K K |
Business Communication |
McMillan India |
2007 |
|
4. |
Mohan Krishna
Banergee Meera |
Developing Communication Skills |
McGraw hill |
2007 |
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