|
09BA206 RESEARCH METHODS FOR BUSINESS
4 0 0 4
|
UNIT
I |
INTRODUCTION TO
RESEARCH |
12 |
|
Meaning of Research -
Objectives of Research - Types of Business Research - Steps in
Research Process - Research Proposal - Business Research and Ethics -
Significance of the Research - Criteria for Good Research - Problems faced
Researcher |
|
UNIT
II |
RESEARCH
DESIGN, SCALING AND VALIDITY |
12 |
|
Need for Research Design -
Types - Features of Good Research Design - Scale Classification Bases -
Important Scaling Techniques - Scale Construction Techniques - Types of
Validity - Trade off between Internal and External Validity - Factors
affecting Internal and External Validity |
|
UNIT
III |
DATA
COLLECTION and SAMPLING METHODS |
12 |
|
Sources of Data - Data
Collection Methods - Ethics in Data Collection - Sampling concept - Types of
Sampling - Sampling Technique Methods - Determining the Sample size -
Efficiency in Sampling - Principles of Measurement |
|
UNIT
IV |
STATISTICAL
APPLICATIONS |
12 |
|
Factor Analysis - Multiple
Discriminate Analysis - Path Analysis - Clustering Algorithms - Cross
Tabulation - Data Mining - SPSS -An Overview |
|
UNIT
V |
INTERPRETATION
and REPORT WRITING |
12 |
|
Technical of Interpretation -
Precaution for Interpretation -Concept of Report Writing - Steps in Report
Writing - Types of Report - Mechanics of Writing a Report - Integral Parts of
a Report - Precautions for Report Writing
TOTAL: 60 |
|
TEXT BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1 |
Uma Sekaran |
Research Methods for Business |
John Wiley and Sons
Inc New York |
2000 |
|
2 |
Kothari C R |
Research Methodology |
Wishva
Prakashan |
2001 |
|
REFERENCE BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
Donald R Cooper |
Business Research Methods |
Tata -
McGraw Hill |
2002 |
|
2. |
Kumar V and
George S Day |
Marketing Research |
Davida Aaker |
2003 |
|
3. |
Donald H Mc Burney |
Research Methods |
Thomson
Asia Pvt.Ltd. Singapore |
2002. |
|
4. |
Ticehurst G W
and Veal A J |
Business Research Methods |
Longman, |
1999 |
|
5. |
Ranjit Kumar |
Research Methodology |
Sage Publication, London,
New Delhi, |
1999 |
|
6. |
Raymond-Alain Thie`tart |
Doing management Research |
Sage Publications, London, |
1999 |
|
7. |
Gupta S P |
Statistical Methods |
Sultan Chand
and Sons |
2002 |
|
8. |
Rampal M K and
Gupta S L |
Project Report Writing |
Galgotia
Publishing Company |
2001 |
|
WEB URLs:
- www.socialrearchmethods.net
|
|
