|
UNIT
I |
THE STRATEGIC
MANAGEMENT PROCESS AND MISSION STATEMENT |
12 |
|
Conceptual framework for
Strategic Management - Definition - Strategic Management Process - Mission
and Goals - Definition - Formation of
Mission - Objective and Goals |
|
UNIT
II |
CORPORATE
GOVERNANCE AND SOCIAL RESPONSIBILITY |
12 |
|
Role of Board of Directors -
Chief Executive Officers -Board Committees - Corporate Social Responsibility - Business Ethics |
|
UNIT
III |
EXTERNAL
ENVIRONMENT |
12 |
|
Demographic Environment -
Technological Environment - Socio-Cultural Environment - Political
Environment - Environmental Scanning - Market Environment |
|
UNIT
IV |
PORTER`S
FIVE FORCES MODEL AND STRATEGIC GROUPS |
12
|
|
Threat of New Entry - Bargaining Power of Suppliers - Bargaining
Power of Buyers - Substitute Products - Globalization and Industry Structure - Competitive Changes during Industry Evolution |
|
UNIT
V |
STRATEGIC
FORMULATION AND IMPLEMENTATION |
12 |
|
Corporate Level Strategy - Business Level Strategy - Functional Level Strategy - BCG Matrix, GE Matrix - Structure, Culture, Strategic Leadership - Evaluation of Change - Strategic Control - Environmental Factors, Industry Factors - Implementation Control
TOTAL: 60 |
|
TEXT BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
Charles W.L.Hill and Gareth R
Jones |
Strategic Management Theory and
Integrated Approach |
Houghton Mifflin Company,
Princeton
New Jersey |
2000 |
|
2. |
Upendra Kachru |
Strategic Management |
Excel Books |
2006 |
|
REFERENCE BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
Jayarathnam M |
Business Policy and Strategic
Management |
Himalaya
Publishing House |
2007 |
|
2. |
Arnold C Haz and
Nicholas S Majluf |
The Strategy Concept and
Process - A Pragmatic approach |
Pearson Education Publishing
Company
Second Edition |
2005 |
|
3. |
Thomas L Wheelen and
David Hunger J |
Strategic Management |
Addison Wesley Longman
Singapore Pvt Ltd |
2000 |
|
4. |
Azar Kazmi |
Business Policy and Strategic
Management |
Tata McGraw Hill Publishing
Company Ltd |
2000 |
|
WEB URLs:
- www.quickmba.com/strategy
- www.strategicmanagement.net.
- www.home.att.net/strategy_forms.htm.
- www.mnit.ac.in/departments/edc.html
|
