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09BAM02 RETAIL MANAGEMENT
4 0 0 4
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UNIT
I |
INTRODUCTION,
RETAIL FORMATS AND LAYOUT |
12 |
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Definition of Retailing - Scope
of Retailing - Retailing Scenario - Global and Indian - Prospect of Retailing
in India, Retail Formats and their Evolution -Store and Location Planning -
Design and Retailing Image Mix - Effective Retail Space Management |
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UNIT
II |
RETAIL
MARKETING AND ITS PROMOTION |
12 |
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Retail Marketing Strategies -
Retail Marketing Mix - Store Positioning - Advertising and Retailing -
Customer Relationship Management. |
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UNIT
III |
SUPPLY
CHAIN MANAGEMENT AND FRANCHISING |
12 |
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Integrated Supply Chain -
Retail Automation and Supply Chain Management -Type of Franchising-
Franchising Operations. |
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UNIT
IV |
MANAGING
RETAIL PERSONNEL AND OPERATIONS |
12 |
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Human Resources in Retailing -
Manpower planning - Store Operating Parameters. |
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UNIT
V |
VISUAL
MERCHANDISING AND RESEARCH |
12
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Retail Audits - Role of Visual
Merchandising and Shop Display - Role of Retail Sales Personnel - Customer
Research in Retailing.
TOTAL: 60 |
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TEXT BOOKS: |
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Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
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1. |
Gibson G. Vedamani |
Retail Management - Functions, Principles and Management |
Jaico Books |
2006 |
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REFERENCE BOOKS: |
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Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
Philip Kotler |
Principles of Marketing Management |
Prentice Hall of India |
2001 |
|
2. |
Julian Cummings |
Sales Promotion |
Kogan Page, London |
2000 |
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3. |
Belch E and Michel |
Advertising and Promotion |
McGraw Hill |
2000 |
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4. |
Paul Greenberg |
Customer Relationship Management |
Tata McGraw Hill |
2003 |
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WEB URLs:
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