|
UNIT
I |
MARKETING CHANNELS - AN OVERVIEW |
12 |
|
Meaning, Rationale for using intermediaries - Functions and flows in
channels - Primary and Secondary participants - Analyzing Channel structure -
Channel relationships and competition - Channel environment |
|
UNIT
II |
CHANNEL PLANNING AND ORGANIZATION |
12 |
|
Designing channel system - objective, Length, Width and types of
intermediary requirements - Allocation of Channel tasks - Channel
modification - Conventional channel - Vertical marketing system - Corporate,
Administered and Contractual marketing system - E marketing. |
|
UNIT
III |
CHANNEL MANAGEMENT |
12 |
|
Channel policies, Channel information system - Elements and Impact on
channel system, Channel Power and Dominance - Identifying channel conflicts
and resolution, channel co-operation and satisfaction, Assessing channel
performance - Facets, measures and evaluation - Auditing service quality,
Improvement of channel productivity through partnership and Efficient
Consumer Response. |
|
UNIT
IV |
MARKETING LOGISTICS AND TRANSPORTATION |
12 |
|
Marketing logistics - Importance and approaches - Customer, management,
cost -Logistics information system - Transport infrastructure planning -
Modes of transport and intermodal transportation, containerisation -
Organisation of transport department, planning, computerisation - Transport
Insurance and claims |
|
UNIT
V |
WAREHOUSE MANAGEMENT |
12
|
|
Role and importance, Operations, Types, Location, Design and Policy - Order: Processing, Finished Product Inventory control - Documentation and communication - Material handling system and design - Packaging in Distribution.
TOTAL: 60
|
|
TEXT BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
Stern A M Ansary and
Coughlin G |
Marketing Channels |
Prentice Hall of India /Pearson |
2006 |
|
2. |
Khanna K K |
Physical Distribution - Logistical approach |
Himalaya Publishing |
2006 |
|
REFERENCE BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
Barry Berman |
Marketing Channels |
John Wiley and Sons, Inc |
2005 |
|
2. |
Gupta S I |
Sales and Distribution Management |
Excel Books, Delhi
|
2005 |
|
3. |
Bower Sox and Cooper |
Strategic Channel Management |
McGraw Hill. Inc |
2004 |
|
4. |
Satish Kapoor and
Purva Kansal |
Basics of Distribution Management |
Prentice Hall of India |
2003 |
|
5. |
Pelton S and
Shrurton G |
Marketing Channels |
McGraw Hill
|
2004 |
|
WEB URLs:
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