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09BAS03 E-COMMERCE APPLICATIONS IN BUSINESS
4 0 0 4
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UNIT
I |
INTRODUCTION AND
INTERNET TERMINOLOGY
|
12 |
|
Framework of E-Com - Elements
of E-Com - Applications of E-Com - History of Internet - Stages
of Growth - Internet Application - An Overview |
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UNIT
II |
SECURITY |
12 |
|
Client-Server Network Security
and Threats - Firewalls and Network Security - Data and Message
Security - Encryption |
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UNIT
III |
ELECTRONIC
PAYMENT SYSTEMS |
12 |
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Types of Electronic Payment
Systems - Digital Token-Based E-Payment - Smart Cards and
Credit Card -based E-Payment - Risks and E-Payment System - Designing
E-Payment System |
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UNIT
IV |
EDI
IN INTERORGANIZATION and IMPLEMENTATION |
12 |
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EDI - an Overview - EDI
Applications in Business - Legal, Security and Privacy issues - EDI
Software Implementation - Value - Added Networks (VANs) - Internet
based EDI |
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UNIT
V |
ADVERTISING
and MARKETING ON THE INTERNET |
12 |
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Information -based Marketing - Advertising on the Internet - Market
Research
TOTAL: 60 |
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TEXT BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
|
1. |
Ravi Kalakota and Andrew
B Whinston |
Frontiers of Electronic Commerce |
Pearson Education |
2000 |
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REFERENCE BOOKS: |
|
Sl.No. |
Author(s) |
Title of the
Book |
Publisher |
Year of
Publication |
-
|
Efrain Turban, Jae Lee, David
King and
H Maichael Chung |
Electronic Commerce
- A Managerial Perspective |
Addison
wesley |
2000 |
-
|
Elias M Awad |
Electronic Commerce |
Prentice Hall
of India |
2002 |
-
|
Judy Strauss,
Adel EI Ansary and Raymond Frost |
E-Marketing |
Pearson Education |
2003 |
-
|
Elias M Awad |
Electronic Commerce from Vision
to Fulfillment |
PHI |
2006 |
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WEB URLs:
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